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Circulating the application of the caller ID feature to all establishments operating in the country
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The Department of Economic Development in Abu Dhabi confirmed sending warnings and official warning messages to banks whose employees practiced telemarketing

The Department of Economic Development in Abu Dhabi confirmed sending warnings and official warning messages to banks whose employees practiced telemarketing, at a time when the Telecommunications Regulatory Authority and the Digital Government revealed that the coming period will witness the generalization of the application of the caller number display feature to all facilities operating in the country, and showing the names of the connected entity and the caller.

Head of the Monitoring and Inspection Department at the Department of Economic Development in Abu Dhabi, Ahmed Tarish Al Qubaisi, said that the department sent warnings to banks in the country, and also sent official warning letters to others, asking them to stop and not repeat practices of its employees related to marketing and promoting loans and credit cards over the phone. After the department received complaints from consumers, despite the recent circular by the "Abu Dhabi Economy" regarding stopping telemarketing.

For his part, Director of the Quality Approval Department at the Communications Regulatory Authority and Digital Government, Ahmed Al Shamsi, said: “Sometimes there is a practice of promoting over the phone through numbers that do not show their identity to the caller, whether through mobile or landline numbers, and therefore the caller may not represent the company he speaks for. Indeed,” stressing that annoying communications are a major challenge facing consumers.

Al Shamsi added that the UAE is one of the first countries to activate the feature of displaying the name of the connected entity from the private sector, after 18 months of efforts, in cooperation with telecom service providers in the country: Etisalat and Du.

He stressed that the coming period will witness the generalization of the application of the feature of displaying the caller's number to all establishments operating in the country, and showing the names of the connected entity and the caller.

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