Urgent.. Mohammed bin Rashid announces the launch of the "The Most Beautiful Winter in the World" season

His Highness Sheikh Mohammed bin Rashid, Prime Minister of the United Arab Emirates, held a meeting today for the Council in Ajman, at the Al-Zawra Reserve.

UAE Cabinet meeting at Al-Zawraa Reserve

Today, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, chaired a meeting of the Council of Ministers at Al Zawra Reserve in the Emirate of Ajman, during which His Highness launched the new season of the domestic national tourism campaign, "The Most Beautiful Winter in the World."

Launching the new season of the "The Most Beautiful Winter in the World" campaign

His Highness said in a tweet on his official account on the social networking site "Twitter": "Today I presided over a meeting of the Council of Ministers in the Al-Zawraa Reserve in the Emirate of Ajman. During which we launched the new season of the domestic national tourism campaign, "The most beautiful winter in the world." Ajman is the white sands. And the Red Fort.. and the mountains of Masfout.. and the valleys of Manama.. are the starting point for the campaign this year.

Objectives of launching the “The Most Beautiful Winter in the World” Campaign

His Highness explained, "The 'The Most Beautiful Winter in the World' campaign, which we launch annually, achieved an increase in domestic tourism by 36% in 2021, reaching 1.3 million domestic tourists. Our goal is to highlight the beauty of the Emirates. This is to highlight the values of its people.. and the motto for this year is "our heritage"...to spread the values of the most beautiful people...".

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